ROBOTIC TOY, GOBOTS - Lot 253

Lot n° 253
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Estimation :
60 - 120 EUR
ROBOTIC TOY, GOBOTS - Lot 253
ROBOTIC TOY, GOBOTS Advertising photomontage for transforming toys (Transformers), 1980s. Photograph, vintage RC print, captioned (with "Gobots" header label) and annotated on the back. 25.5 x 20.5 cm, including white borders. Note: This 1980s advertising photograph features the *GoBots*, a line of transformable toys that enjoyed significant international success during the golden age of robots and action figures inspired by popular culture. Through a photomontage combining illustration, photography, and graphic effects, this document illustrates the advertising strategies developed to promote these characters capable of transforming into vehicles, machines, or robots. Marketed during a period marked by the rise of animated series, licensed merchandise, and science-fiction toys, the GoBots contributed to young audiences’ enthusiasm for the futuristic worlds that defined the 1980s. Distributed to the press and promotional networks, this image offers a fascinating glimpse into the history of toys, marketing, and the technological imagination of the late 20th century.
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