Gérard Cholot, Daniel Cuzon Verrier, Pierre Lemaire, "Les pl - Lot 253

Gérard Cholot, Daniel Cuzon Verrier, Pierre Lemaire, "Les plus belles affiches de Coca-Cola" (The most beautiful Coca-Cola posters) Edition Denoël, 1986 Good condition Note: Les plus belles affiches de Coca-Cola, by Gérard Cholot, Daniel Cuzon-Verrier and Pierre Lemaire, published in 1986 by Denoël, brings together an emblematic selection of advertising posters for the famous American brand. The book highlights the evolution of the brand's visual identity, through images that have become iconic, bearing witness to the history of advertising and graphic design in the 20th century. Richly illustrated, this book is at the crossroads of graphic art and popular culture. It will appeal to fans of design, advertising and collectors interested in the great brands and their visual imagination.