ADVERTISING POSTER - MINERAL WATER - Lot 192

Lot n° 192
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Estimation :
80 - 120 EUR
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Result : 90EUR
ADVERTISING POSTER - MINERAL WATER - Lot 192
ADVERTISING POSTER - MINERAL WATER "Baby Loves Charrier"… 1960. Photograph, vintage silver print, stamped, dated (stamp), and annotated on the back. 23.8 x 18.2 cm. Note: This photograph, taken in 1960, documents an advertising campaign for Charrier mineral water, featuring the slogan “Babies Love Charrier.” At that time, French advertising was undergoing significant growth, accompanying the rise of consumer society and the spread of new products to an ever-wider audience. Advertising campaigns for mineral water frequently emphasized the concepts of health, purity, and family well-being—themes that were particularly valued in the postwar years. This image also attests to the importance of advertising posters in the visual landscape of the 1960s, before the advent of mass television advertising. A vintage print, it serves as an interesting document on the history of French advertising and the evolution of communication strategies aimed at the general public.
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