RADIO AND TELEVISION - Lot 238

Lot n° 238
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Estimation :
50 - 80 EUR
RADIO AND TELEVISION - Lot 238
RADIO AND TELEVISION Exhibition booths and point-of-sale displays for the Philips and Radio L.L. brands, respectively, 1950s. 2 photos, vintage silver gelatin prints, unmarked on the back. 18.3 x 23.8 cm each. Note: This set of two photographs taken in the 1950s documents exhibition booths and point-of-sale displays dedicated to the Philips and Radio L.L. brands, major players in the radio and television industry. During this period, the adoption of radio and later television sets in households grew dramatically, bringing about a lasting transformation in the ways people consumed information, entertainment, and culture. Trade shows and commercial fairs thus served as prime showcases for presenting the latest technological innovations and attracting an ever-growing audience. The point-of-sale advertising displays (POS) visible in these photographs also reflect the evolution of marketing strategies developed by consumer electronics manufacturers during the Trente Glorieuses. These vintage photographs thus serve as fascinating documents on the history of media, industrial design, and consumer society in the mid-20th century.
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